Effective communication is hard, complex and ever changing. As we look ahead into the future of visual communication I’m reminded of a key lesson learned while working in silicon valley during the dot com rise in 1999. Mainly to embrace failure. But most importantly – fail fast and often. So yes, at Broadcast Atlanta we are embarking on a metamorphosis of sorts. Expect changes. Expect new directions. Expect some failures and pivots. But we are doers. We will try. We will get up and start the each day with excitement for lies ahead.
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Welcome to the new normal everyone.